--- title: ITQ Solutions Blog | John Stoddart (4) description: For the latest e-commerce views, opinion and info from the team at ITQ Solutions (4) --- [![ITQ Solutions](http://www.itqsolutions.net/i/itqlogo-white.png)](http://www.itqsolutions.net/) - [Home](https://inbound.itq.digital/) - [Blog](http://inbound.itqsolutions.net/blog) - [About us](http://www.itqsolutions.net/about/) - [About ITQ](http://www.itqsolutions.net/about/) - [Our Process](http://www.itqsolutions.net/about/process/) - [Our Partners](http://www.itqsolutions.net/about/partners) - [E-Commerce](http://www.itqsolutions.net/e-commerce/) - [Magento E-Commerce](http://www.itqsolutions.net/e-commerce/magento/) - [SellerDeck E-Commerce](http://www.itqsolutions.net/e-commerce/sellerdeck) - Integrated E-Commerce - [Magento & SAP B1](http://www.itqsolutions.net/e-commerce/magento/sap-business-one/) - [Magento & Brightpearl](http://www.itqsolutions.net/e-commerce/magento/brightpearl/) - [Magento & Sage](http://www.itqsolutions.net/e-commerce/magento/sage-line-50/) - [E-Commerce Consultancy](http://www.itqsolutions.net/e-commerce/consultancy/) - [User Journey Review](http://www.itqsolutions.net/e-commerce/user-journey-review/) - [Inbound Marketing](http://www.itqsolutions.net/inbound-marketing/) - [Our Work](http://www.itqsolutions.net/ourwork/) - [Past Projects](http://www.itqsolutions.net/ourwork/) - [Testimonials](http://www.itqsolutions.net/ourwork/testimonials/) - [Contact](http://www.itqsolutions.net/contact/) - [Support](http://www.itqsolutions.net/support/) # ITQ Solutions Blog ## John Stoddart ### Recent Posts ## [5 main factors in choosing your next e-commerce platform](https://inbound.itq.digital/blog/5-main-factors-in-choosing-your-next-e-commerce-platform) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 18-Feb-2015 09:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2446936486.jpg)](https://inbound.itq.digital/blog/5-main-factors-in-choosing-your-next-e-commerce-platform) As an SME considering building or replacing an e commerce website, you need to consider what sort of investment you want (and need) to make.  Do you want a cheap ecommerce website?  But that has the danger that you will quickly outgrow it.  Or perhaps something using Magento? [Read More](https://inbound.itq.digital/blog/5-main-factors-in-choosing-your-next-e-commerce-platform) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/5-main-factors-in-choosing-your-next-e-commerce-platform#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Can I use content marketing to convert more visitors into customers?](https://inbound.itq.digital/blog/can-i-use-content-marketing-to-convert-more-visitors-into-customers) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 16-Feb-2015 09:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2386167102.jpg)](https://inbound.itq.digital/blog/can-i-use-content-marketing-to-convert-more-visitors-into-customers) Everything seems to be going well on your ecommerce website but you are not totally happy. [Read More](https://inbound.itq.digital/blog/can-i-use-content-marketing-to-convert-more-visitors-into-customers) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/can-i-use-content-marketing-to-convert-more-visitors-into-customers#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Excellent infographic on how well HubSpot works](https://inbound.itq.digital/blog/excellent-infographic-on-how-well-hubspot-works) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 11-Feb-2015 10:00:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2442837321.jpg)](https://inbound.itq.digital/blog/excellent-infographic-on-how-well-hubspot-works) We've found this excellent infographic - from an agency called OverGo Studio - which clearly outlines how their clients have performed over twelve months when some used HubSpot and others didn't. [Read More](https://inbound.itq.digital/blog/excellent-infographic-on-how-well-hubspot-works) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/excellent-infographic-on-how-well-hubspot-works#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Reducing customer acquisition cost further](https://inbound.itq.digital/blog/q1-reducing-customer-acquisition-cost-further) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 09-Feb-2015 09:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2383125120.jpg)](https://inbound.itq.digital/blog/q1-reducing-customer-acquisition-cost-further) There is a metric currently used in the cloud software industry to make sure they operate their subscription businesses successfully.  It is an equation and it is: **CLV = TRC – CAC – CSC** (where CLV = Customer Lifetime Value, TRC = Total Revenue from a Customer, CAC = Customer Acquisition Value and CSC = Cost of Serving a Customer).  By focusing on an equation like this, software companies work hard to extend the life of their customers, raise the revenue generated and keep the cost of acquiring customers to a minimum.  It's a good approach for online retail. [Read More](https://inbound.itq.digital/blog/q1-reducing-customer-acquisition-cost-further) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/q1-reducing-customer-acquisition-cost-further#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [The most important thing an e-commerce website can do](https://inbound.itq.digital/blog/the-most-important-thing-e-commerce-website-can-do) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 02-Feb-2015 10:00:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2199768331.jpg)](https://inbound.itq.digital/blog/the-most-important-thing-e-commerce-website-can-do) Of all the business activities, what is the most important thing an e commerce website can do? Here are the options to choose from:  1. Have the most organised and cost-effective e-commerce back office systems possible 2. Track the competition and offer better propositions and prices in the vast majority of cases 3. Keep their customers satisfied [Read More](https://inbound.itq.digital/blog/the-most-important-thing-e-commerce-website-can-do) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/the-most-important-thing-e-commerce-website-can-do#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Why you should choose Magento as an e-commerce platform - article](https://inbound.itq.digital/blog/why-you-should-choose-magento-as-an-e-commerce-platform-article) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 29-Jan-2015 13:00:54 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2419155722.png)](https://inbound.itq.digital/blog/why-you-should-choose-magento-as-an-e-commerce-platform-article) [http://www.businessnewsdaily.com/7709-best-enterprise-ecommerce-software.html](http://www.businessnewsdaily.com/7709-best-enterprise-ecommerce-software.html) [Read More](https://inbound.itq.digital/blog/why-you-should-choose-magento-as-an-e-commerce-platform-article) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/why-you-should-choose-magento-as-an-e-commerce-platform-article#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [E-business strategy benefits from integrating inventory availability](https://inbound.itq.digital/blog/great-example-of-integrating-magento-and-sap-business-one) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 26-Jan-2015 09:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2189661355.png)](https://inbound.itq.digital/blog/great-example-of-integrating-magento-and-sap-business-one) Integrating the Magento e-commerce platform to the back-end ERP system - the SAP Business One, for example - requires a thorough review of goals of the project to make sure the maximum return from such a project.  Refining the goals and getting these right will make everything later on so much easier. [Read More](https://inbound.itq.digital/blog/great-example-of-integrating-magento-and-sap-business-one) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/great-example-of-integrating-magento-and-sap-business-one#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Which inbound marketing strategies work best?](https://inbound.itq.digital/blog/which-inbound-marketing-strategies-work-best) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 19-Jan-2015 09:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2127849791.jpg)](https://inbound.itq.digital/blog/which-inbound-marketing-strategies-work-best)                         The first question you should ask is: 'to achieve what'? Inbound marketing - otherwise known as content marketing - is an excellent, cost-effective way of driving more business to websites.  But, in addition to that, it is also good at nurturing known contacts into becoming full blown leads and customers. Therefore the first thing that you must do when considering inbound marketing is getting your marketing objective right: - Do you want to drive more website visits? - Do you want to convert more of these visits into leads? - Do you want to convert more of these leads into customers? There are different tactics for each of these. [Read More](https://inbound.itq.digital/blog/which-inbound-marketing-strategies-work-best) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/which-inbound-marketing-strategies-work-best#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [The biggest B2B e-commerce / ERP integration challenge](https://inbound.itq.digital/blog/b2b-e-commerce-performance-expectation-grows) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 12-Jan-2015 09:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2065256560.jpg)](https://inbound.itq.digital/blog/b2b-e-commerce-performance-expectation-grows) The biggest challenge B2B e-commerce operations face now is the increasing expectation of their customers when they visit their sites.  The functionality and useability of these sites has not kept pace with B2C e-commerce sites and the customers experience is not sufficiently good. [Read More](https://inbound.itq.digital/blog/b2b-e-commerce-performance-expectation-grows) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/b2b-e-commerce-performance-expectation-grows#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Why e-commerce margin report is the critical management tool](https://inbound.itq.digital/blog/why-e-commerce-margin-reports-are-the-critical-management-too.) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 05-Jan-2015 09:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hs-fs/hub/386405/file-2166427266.png)](https://inbound.itq.digital/blog/why-e-commerce-margin-reports-are-the-critical-management-too.) We think that the Margin Report is the king of e-commerce reports.  Why?  Because it gives an e-commerce retailer the confidence that they are trading profitably and properly.  Any Finance Director will be interested in ensuring that the company is secure in the long term and the Margin Report allows him to set minimum levels of return.  It's then up to the business managers to set the prices and drive the sales volume.  More than that, if the Margin REport is used predictively, then business managers will be able to model how any product will contribute if they adjust the price.  [Read More](https://inbound.itq.digital/blog/why-e-commerce-margin-reports-are-the-critical-management-too.) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/why-e-commerce-margin-reports-are-the-critical-management-too.#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) [Previous](https://inbound.itq.digital/blog/author/john-stoddart/page/3) [All posts](https://inbound.itq.digital/blog/all) [Next](https://inbound.itq.digital/blog/author/john-stoddart/page/5) ## More from ITQ Sign up to our newsletter for more information on the services we offer. ### Subscribe to Email Updates ### E-Commerce Solutions - [Magento E-Commerce Site Design](http://www.itqsolutions.net/e-commerce/magento/) - [SellerDeck Site Design](http://www.itqsolutions.net/e-commerce/sellerdeck/) - [E-Commerce Consultancy](http://www.itqsolutions.net/e-commerce/consultancy/) ### Integrated E-Commerce - [Magento Site Integration to SAP B1](http://www.itqsolutions.net/e-commerce/magento/sap-business-one/) ### About ITQ Solutions - [About ITQ Solutions](http://www.itqsolutions.net/about/) - [Our Process](http://www.itqsolutions.net/about/process/) - [Our Partners](http://www.itqsolutions.net/about/partners/) - [Testimonials](http://www.itqsolutions.net/ourwork/testimonials) - [Contact ITQ Solutions](http://www.itqsolutions.net/contact) ### Connect with ITQ Solutions - [ITQ on Twitter](http://twitter.com/itqsolutions) - [ITQ on LinkedIn](http://www.linkedin.com/company/itq-solutions-limited) ### Inbound Marketing - [Inbound Marketing](https://inbound.itq.digital/inbound-marketing/) - [Driving More Website Traffic](https://inbound.itq.digital/inbound-marketing/driving-more-website-traffic/) - [Delivering Better SEO](https://inbound.itq.digital/inbound-marketing/delivering-better-seo/) - [My Website Lacks Content](https://inbound.itq.digital/inbound-marketing/my-website-lacks-content/) ### Support - [Support and service status](http://www.itqsolutions.net/support/) - [Support Tickets](http://support.itqsolutions.net/) © 2015, ITQ Solutions Ltd. | Cheshire Website Design | ITQ Solutions Ltd. 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