What are the three things that make the most difference to maximising the benefit from inbound marketing software?
If you've invested in marketing automation software then that is the first step to making a huge difference to your marketing. But what activities make the most difference and where should you spend your time at the start to maximise your return?
Three content marketing tips:
- Accurate personas: Personas are semi-fictional representations of your customers and you use them to more accurately target your various customer groups. It allows you to understand their needs and requirements, their challenges and the type of language that will work best with them.
- Understanding the customer journey: In easily understandable terms, the customer journey is like the sales funnel that we all recognise, but from the customer's perspective. It shows how (and to an extent, why) they move from being a casual visitor into being a prospect and then a customer.
- Building a SMART plan: I think we all understand why we need a plan but do we understand why we need a SMART plan? SMART is a way of defining a plan is more objective ways and it is broken down into Specific, Measurable, Attainable, Realistic & Time bound. It is the constraining factors that convert a plan into something that is more highly defined.
We are making the assumption that you have already started using inbound marketing tools - such as HubSpot - and that you've already started the online integration of your website to your marketing automation software. The more that you are able to do this, and then work hard on delivering on the three bits of best practice outlined above, then you will very much increase the chance of getting the sort of results you expect.
Get the set-up right and the following activity will be accurate
If you don't get these three activities right at the beginning then all your following activity - landing pages, blogs, Calls-to-action, emails and the like - run the risk of being inaccurate for your customer groups. Also, you need to set up campaigns as part of your SMART plan.
And, if you are still not feeling totally confident about this, then you should involve a HubSpot e-commerce partner to help with prioritising and completing these actions.
If you liked this blog then you might also like this previous blog too: http://inbound.itqsolutions.net/blog/what-inbound-marketing-strategies-make-the-biggest-difference