--- title: ITQ Solutions Blog | e-commerce description: e-commerce | For the latest e-commerce views, opinion and info from the team at ITQ Solutions --- [![ITQ Solutions](http://www.itqsolutions.net/i/itqlogo-white.png)](http://www.itqsolutions.net/) - [Home](https://inbound.itq.digital/) - [Blog](http://inbound.itqsolutions.net/blog) - [About us](http://www.itqsolutions.net/about/) - [About ITQ](http://www.itqsolutions.net/about/) - [Our Process](http://www.itqsolutions.net/about/process/) - [Our Partners](http://www.itqsolutions.net/about/partners) - [E-Commerce](http://www.itqsolutions.net/e-commerce/) - [Magento E-Commerce](http://www.itqsolutions.net/e-commerce/magento/) - [SellerDeck E-Commerce](http://www.itqsolutions.net/e-commerce/sellerdeck) - Integrated E-Commerce - [Magento & SAP B1](http://www.itqsolutions.net/e-commerce/magento/sap-business-one/) - [Magento & Brightpearl](http://www.itqsolutions.net/e-commerce/magento/brightpearl/) - [Magento & Sage](http://www.itqsolutions.net/e-commerce/magento/sage-line-50/) - [E-Commerce Consultancy](http://www.itqsolutions.net/e-commerce/consultancy/) - [User Journey Review](http://www.itqsolutions.net/e-commerce/user-journey-review/) - [Inbound Marketing](http://www.itqsolutions.net/inbound-marketing/) - [Our Work](http://www.itqsolutions.net/ourwork/) - [Past Projects](http://www.itqsolutions.net/ourwork/) - [Testimonials](http://www.itqsolutions.net/ourwork/testimonials/) - [Contact](http://www.itqsolutions.net/contact/) - [Support](http://www.itqsolutions.net/support/) # ITQ Solutions Blog ## [Dealing effectively with orphaned transactions](https://inbound.itq.digital/blog/dealing-effectively-with-orphaned-transactions) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 05-Oct-2015 10:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/Dealing_effectively_with_orphaned_transactions.png)](https://inbound.itq.digital/blog/dealing-effectively-with-orphaned-transactions) What happens to transactions where there is no linked transaction order (parent) in Magento? [Read More](https://inbound.itq.digital/blog/dealing-effectively-with-orphaned-transactions) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/dealing-effectively-with-orphaned-transactions#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Top 3 e-commerce 'must haves' for SME online order system](https://inbound.itq.digital/blog/top-3-e-commerce-must-haves-for-sme-online-order-system) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 21-Sep-2015 10:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/Must_haves_for_SME_online_order_systems.png)](https://inbound.itq.digital/blog/top-3-e-commerce-must-haves-for-sme-online-order-system) For an e-commerce site to be successful it has to solve to problems of its customers.  It is what differentiates the good from the best, so to speak.   [Read More](https://inbound.itq.digital/blog/top-3-e-commerce-must-haves-for-sme-online-order-system) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/top-3-e-commerce-must-haves-for-sme-online-order-system#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Do hero images drive conversions on e-commerce sites?](https://inbound.itq.digital/blog/do-hero-images-drive-conversions-on-e-commerce-sites) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 14-Sep-2015 10:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/Superman.jpg)](https://inbound.itq.digital/blog/do-hero-images-drive-conversions-on-e-commerce-sites) For those that track website design trends, it will have been hard not to notice the increasing use of 'hero' images prominently on home page design.  These are large, prominent images which - typically - show the product as the hero.  Many sites have adopted this approach.  The question is: do they actually work? [Read More](https://inbound.itq.digital/blog/do-hero-images-drive-conversions-on-e-commerce-sites) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/do-hero-images-drive-conversions-on-e-commerce-sites#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Five tips to increase your SME e-commerce basket](https://inbound.itq.digital/blog/five-tips-to-increase-your-sme-e-commerce-basket) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 07-Sep-2015 10:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/5_tips_to_increase_your_basket.png)](https://inbound.itq.digital/blog/five-tips-to-increase-your-sme-e-commerce-basket) While using inbound marketing and advertising (including PPC) is a great way of driving visitors and revenue, there are other things you can do as an e-commerce operator to increase conversions.  Here we look at five activities you can use to increase your average order value.  These sales techniques will add value to your e-business. [Read More](https://inbound.itq.digital/blog/five-tips-to-increase-your-sme-e-commerce-basket) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/five-tips-to-increase-your-sme-e-commerce-basket#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Reduce reporting pain on SME e-commerce marketing](https://inbound.itq.digital/blog/reduce-reporting-pain-on-sme-e-commerce-marketing) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 24-Aug-2015 10:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/Sources_report.png)](https://inbound.itq.digital/blog/reduce-reporting-pain-on-sme-e-commerce-marketing) SME e-commerce website cannot avoid digital marketing now: blogging, email, PPC and - especially - social media marketing.  However, it is complicated and can be difficult to get a coherent picture of how effective such marketing can be together.  Getting an idea of effectiveness and ROI is difficult.  Nobody wants to be back in the 'only half my marketing is effective.  I wish I knew which half' position that was common years ago. [Read More](https://inbound.itq.digital/blog/reduce-reporting-pain-on-sme-e-commerce-marketing) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/reduce-reporting-pain-on-sme-e-commerce-marketing#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Payment processor questions from an SME e-commerce website](https://inbound.itq.digital/blog/payment-processor-questions-from-an-sme-e-commerce-website) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 17-Aug-2015 10:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/payment_processors.jpg)](https://inbound.itq.digital/blog/payment-processor-questions-from-an-sme-e-commerce-website) No web store is going to be in business for long unless it can process payments online electronically quickly and cost-effectively.  It is a fundamental processing step and is absolutely critical to the business.  As an ecommerce consultancy, we recommend that web store operators look to review (and change their payment processor) from time to time. Quck, simple and easy payments is an absolute prerequisit for an ecommerce website. [Read More](https://inbound.itq.digital/blog/payment-processor-questions-from-an-sme-e-commerce-website) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/payment-processor-questions-from-an-sme-e-commerce-website#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [How to use Pinterest for social media e-commerce](https://inbound.itq.digital/blog/how-to-use-pinterest-for-social-media-e-commerce) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 10-Aug-2015 10:00:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/How-to-turn-pinterest-into-a-revenue-driven-channel.jpg)](https://inbound.itq.digital/blog/how-to-use-pinterest-for-social-media-e-commerce) We found this very good infographic in the HubSpot blog posts and thought it maed great sense for e-commerce websites to start considering how Pinterest might work for them as part of their content marketing. [Read More](https://inbound.itq.digital/blog/how-to-use-pinterest-for-social-media-e-commerce) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/how-to-use-pinterest-for-social-media-e-commerce#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Sage Payment solutions launch new Magento extension](https://inbound.itq.digital/blog/sage-payment-solutions-launch-new-magento-extension) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 29-Jul-2015 12:29:39 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/Sage_launches_new_magento_extension.png)](https://inbound.itq.digital/blog/sage-payment-solutions-launch-new-magento-extension) [Sage Payment solutions launch new Magento extension](http://it-online.co.za/2015/07/29/sage-launches-magento-extension/) [Read More](https://inbound.itq.digital/blog/sage-payment-solutions-launch-new-magento-extension) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/sage-payment-solutions-launch-new-magento-extension#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Infographic: the future of e-commerce shopping](https://inbound.itq.digital/blog/infographic-the-future-of-e-commerce-shopping) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 27-Jul-2015 10:30:00 - [Tweet](https://twitter.com/share) [![](https://inbound.itq.digital/hubfs/Mozu-Web-Infographic.jpg)](https://inbound.itq.digital/blog/infographic-the-future-of-e-commerce-shopping) The Internet has given shoppers instant reach and it has blurred the lined between physical retail and ecommerce shopping. The ubiquity of mobile devices continues to fuel this transformation while opening the door for new technologies at the fingertips of the Connected Consumer.  This infographic - by Mozu - gives some technolgy trends: [Read More](https://inbound.itq.digital/blog/infographic-the-future-of-e-commerce-shopping) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/infographic-the-future-of-e-commerce-shopping#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) ## [Why SME e-commerce needs lower cost of acquisition](https://inbound.itq.digital/blog/why-sms-e-commerce-needs-lower-cost-of-acquisition) Posted by [John Stoddart](https://inbound.itq.digital/blog/author/john-stoddart) on 20-Jul-2015 10:30:00 - [Tweet](https://twitter.com/share) ![e-business and e-commerce](https://inbound.itq.digital/hs-fs/hubfs/images.png?width=599&name=images.png "e-business and e-commerce") SME e-commerce websites need to drive visitors and leads to keep their businesses viable.  And to do that, they need to attract either new or return customers to regularly visit and buy.  So, keeping the cost of acquiring new customers is extremely important if they are going to scale their business cost-effectively. **Cost of Customer Acquisition** The Cost of Customer Acquisition (CoCA) is an incredibly important metric in a e-commerce business.  Ideally, it is one that is low and remains low.  However, this - in conjunction with your Customer Lifetime Value (CLV) are crucially important to you overall business success. [Read More](https://inbound.itq.digital/blog/why-sms-e-commerce-needs-lower-cost-of-acquisition) 0 Comments [Click here to read/write comments](https://inbound.itq.digital/blog/why-sms-e-commerce-needs-lower-cost-of-acquisition#comments-listing) Topics: [e-commerce](https://inbound.itq.digital/blog/topic/e-commerce) [All posts](https://inbound.itq.digital/blog/all) [Next](https://inbound.itq.digital/blog/topic/e-commerce/page/2) ## More from ITQ Sign up to our newsletter for more information on the services we offer. ### Subscribe to Email Updates ### E-Commerce Solutions - [Magento E-Commerce Site Design](http://www.itqsolutions.net/e-commerce/magento/) - [SellerDeck Site Design](http://www.itqsolutions.net/e-commerce/sellerdeck/) - [E-Commerce Consultancy](http://www.itqsolutions.net/e-commerce/consultancy/) ### Integrated E-Commerce - [Magento Site Integration to SAP B1](http://www.itqsolutions.net/e-commerce/magento/sap-business-one/) ### About ITQ Solutions - [About ITQ Solutions](http://www.itqsolutions.net/about/) - [Our Process](http://www.itqsolutions.net/about/process/) - [Our Partners](http://www.itqsolutions.net/about/partners/) - [Testimonials](http://www.itqsolutions.net/ourwork/testimonials) - [Contact ITQ Solutions](http://www.itqsolutions.net/contact) ### Connect with ITQ Solutions - [ITQ on Twitter](http://twitter.com/itqsolutions) - [ITQ on LinkedIn](http://www.linkedin.com/company/itq-solutions-limited) ### Inbound Marketing - [Inbound Marketing](https://inbound.itq.digital/inbound-marketing/) - [Driving More Website Traffic](https://inbound.itq.digital/inbound-marketing/driving-more-website-traffic/) - [Delivering Better SEO](https://inbound.itq.digital/inbound-marketing/delivering-better-seo/) - [My Website Lacks Content](https://inbound.itq.digital/inbound-marketing/my-website-lacks-content/) ### Support - [Support and service status](http://www.itqsolutions.net/support/) - [Support Tickets](http://support.itqsolutions.net/) © 2015, ITQ Solutions Ltd. | Cheshire Website Design | ITQ Solutions Ltd. 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