ITQ Solutions Blog

What happens to transactions where there is no linked transaction order (parent) in Magento?

For an e-commerce site to be successful it has to solve to problems of its customers.  It is what differentiates the good from the best, so to speak.  

For those that track website design trends, it will have been hard not to notice the increasing use of 'hero' images prominently on home page design.  These are large, prominent images which - typically - show the product as the hero.  Many sites have adopted this approach.  The question is: do they actually work?

While using inbound marketing and advertising (including PPC) is a great way of driving visitors and revenue, there are other things you can do as an e-commerce operator to increase conversions.  Here we look at five activities you can use to increase your average order value.  These sales techniques will add value to your e-business.

SME e-commerce website cannot avoid digital marketing now: blogging, email, PPC and - especially - social media marketing.  However, it is complicated and can be difficult to get a coherent picture of how effective such marketing can be together.  Getting an idea of effectiveness and ROI is difficult.  Nobody wants to be back in the 'only half my marketing is effective.  I wish I knew which half' position that was common years ago.

No web store is going to be in business for long unless it can process payments online electronically quickly and cost-effectively.  It is a fundamental processing step and is absolutely critical to the business.  As an ecommerce consultancy, we recommend that web store operators look to review (and change their payment processor) from time to time.

Quck, simple and easy payments is an absolute prerequisit for an ecommerce website.

Sage Payment solutions launch new Magento extension

SME e-commerce websites need to drive visitors and leads to keep their businesses viable.  And to do that, they need to attract either new or return customers to regularly visit and buy.  So, keeping the cost of acquiring new customers is extremely important if they are going to scale their business cost-effectively.

Cost of Customer Acquisition

The Cost of Customer Acquisition (CoCA) is an incredibly important metric in a e-commerce business.  Ideally, it is one that is low and remains low.  However, this - in conjunction with your Customer Lifetime Value (CLV) are crucially important to you overall business success.