We've found an excellent blog post here from Practical Ecommerce which is worth reading. This particular post covers how to create and organise compelling marketing material for your site.
HubSpot for us
We are strong advocates of HubSpot but there are other things you should be doing irrespective. You should be using tracking code whenever possible to see how effective your marketing actually is. Additionally, you can use the likes of Hootsuite to manage and track your social media posting.
However, we really like HubSpot because it is easy to use, is very comprehensive and it uses a very extensive CRM / contact database to ensure visitors become customers. As a content marketing agency, we do provide an outsourced service to provide blogging and the like to e-commerce clients.
Most important part - probably
For us, the most important thing that we do is create a content marketing plan. It is with the plan that we are able to design and deliver a stream of content which hits the mark. If we were to advise anyone doing this, that would be the most important thing to do.
If you liked this blog then you might also like this previous blog too: Infographic - how well HubSpot works
