Much has been written recently about Inbound marketing in general and marketing automation software in particular. We would like to discuss how HubSpot has changed this e commerce agency and its e-commerce strategy.
Integration with Magento is great
This allows information to be exchanged quickly and efficiently between the two systems. It allow the inbound marketing tools to be used across the whole operation which reduces dependancy on PPC and also allows the nurturing process to occur seamlessly.
How Inbound Certification has changed the agency outlook
HubSpot requires that a content marketing agency is certified. Actually, to become an agency you have to pass and recertify in three separate exams on a thirteen month cycle. This does two important things:
- It teaches everyone in the agency the skills needed to use a content marketing system
- It delivers a consistency of approach which is delivered at high quality
These are extremely important elements for clients becuase it allows them to see and receive high quality services that deliver results.
Local service versus expertise
There is a differnce here: do you choose a local supplier who is generic or do you choose someone with specific expertise? We would recommend going for expertise most of the time - just because we are a HubSpot partner Cheshire, we do not just target local businesses.
If you liked this blog then you might also like this previous blog too: http://inbound.itqsolutions.net/blog/excellent-infographic-on-how-well-hubspot-works
Additionally, if you want more information about certification then please check this out: http://academy.hubspot.com/inbound-certification?utm_campaign=Certification&utm_medium=Partners&utm_source=Partners