There are many e-commerce platforms available but the popularity of the Magento platform is increasing day by day. Many online businesses are migrating rapidly to Magento due to its rich feature and powerful inbuilt functionality. But why?
We have outlined seven great reasons to choose Magento for your Ecommerce Platform here:
- Easier Site Management: Magento has a feature for handling multiple stores. You can even operate stores on multiple websites. Using Magento helps you to manage them from one administration panel. All the sales and customers can be managed from a single database. This makes things easy and saves a lot of time when placing orders and managing sales. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management etc.
- Scalable Platform: Magento can be molded into whatever you want it to be. Whether you have a small business or large enterprise, it can adapt to your scale of business and complexity of requirements. Magento is highly scalable and flexible that can be customized to serve any business model. Store Owners can expand the platform in collaboration with a Magento team.
- User Friendliness: When you use Magento for ecommerce web design, the products in your store can be easily displayed. That gives people a great buying experience. Effective layout will help people in site navigation, helping them to find things they are looking for. Product reviews, multiple images of a product are some of the features that make Magento user friendly and inspires visitors to make a purchase and revisit the website.
- Search Engine Optimisation: If your website does not get traffic visits through search engines then you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps in sales and revenue generation. It also has a powerful tools such as Up-Sells and Cross-Sells that encourages the user to order more products.
- Magento Supports Mobile Commerce: Magento store owners can offer better mobile shopping experiences across multiple web browsers and devices, especially those that don’t have support for Flash. An online store which has been developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag and drop facilities for shopping carts etc.
- Analytics and Reporting: With Magento your online store is already associated with Google Analytics. This helps you keep track of your site visitors. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.
- Security and Payment: Magento is a secure platform. The implementation of SSL security and dedicated IP is easy. Customers will buy from your Magento stores with a feel safe. Magento provides different payment methods, this allows you to accept payments using different payment processors (like PayPal). Customers can also pay through credit cards, debit cards order and many more.
E commerce web design is extremely important to make sure your site is attractive. A cheap ecommerce website is not going to answer all the questions but using a platform such as Magento, you will be setting yourself up for long term success.
If you liked this blog then you might also like this previous blog too: http://inbound.itqsolutions.net/blog/hidden-charges-nine-questions-to-ask-a-potential-payment-processor
If you haven't used Magento previously then you might want to look at using a Magento agency. ITQ Solutions - Magento designer Manchester (and beyond).